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Cross-border e-commerce

Cross-border stores in English and Chinese, with WeChat Pay and Alipay

One back office runs several stores in English and Chinese. Chinese-speaking customers pay with WeChat Pay or Alipay, even from inside WeChat.

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Common problems

  • Separate stores for customers in China and at home, managed twice
  • Customers want WeChat Pay or Alipay and your store doesn't take it
  • Provincial sales tax keeps coming out wrong at checkout

What we build

Several stores

  • One codebase for brand and language sites
  • Shared stock and orders

Languages

  • English, Simplified and Traditional Chinese
  • Chinese order emails show RMB at the current rate

Payments

  • Card and PayPal
  • WeChat Pay and Alipay
  • Pay inside WeChat's own browser

Operations

  • Orders, shipping, coupons and newsletters
  • Sales tax for every province

Works with

  • Stripe
  • PayPal
  • WeChat Pay
  • Alipay
  • Shopify
  • Magento

Related work

Questions

Isn't Shopify enough?

For a simple store, often yes. Shared back offices across stores and custom payment or shipping rules are where custom builds pay off. We'll tell you which fits.

Can the store run in English and Chinese?

Yes, from one back office. Customers switch language themselves.

Can customers pay inside WeChat?

Yes. We have built stores that take payment inside WeChat's browser.

Other services

Tell us about your setup

A free consultation to map your process and priorities.

Book a free consultation